Katy Turner from Eden Ventures spoke at How To Web 2010 about the importance of customer development in a successful start-up and about what you need to do in order to get customers.
In her presenation Katy compared startups to coThe main ideas of Katy’s presentation were:
- The marketplace is crowded so making an impact is critical;
- You need more than technology in order to build a fan base;
- You should try to get the audience dancing and delight your customers throughout their experience;
- Construct personas of 3 or 4 of your target audience representative members and try to find out as many insights about them as possible;
- Image and a strong brand can set you apart;
- You shouldn’t push technology but rather try to focus on real user benefits;
- You should remember to monitor and measure your audience and its reactions from the beginning.
Katy turner how to web nov ’10 kt v1
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