Tag Archives: leweb

Le Web 2010 liveblogging: Social media trends and opportunities for 2011

Jeremiah Owyang, Industry Analist and Partner Altimeter Group, spoke about “Social media and big business: trends for 2011″.

The year of 2010 is according to Jeremiah the year of social business formation. Jeremiah thinks 2011 will be the year of social business integration. For internal goals in 2011 social strategists will focus on measurement of ROI. They are currently using engagement measurements – fans, friends, etc. Companies will be focused on integrating social media with their corporate website. 76% of the corporations are going to spend money in the brand monitoring area according to Jeremiah’s statistics.

The biggest area of growth in 2011 is social media staff hiring. Jeremiah thinks social media boutiques will soon be bought by bigger corporations who need a social media expert.

Jeremiah’s advice for corporations as far as social media is concerned:

1. Hire correctly and properly for social media – don’t hire social media gurus and ninjas but social media program managers who will integrate social media correctly;

2. Pragmatically integrate social media on the corporate website then aggregate and curate. You’ve spent so far to get people to corporate website and now you shouldn’t be linking them away with no integration strategy;

3. If you’re going to invest in advertising invest in advertising that leverages social graph;

4. Developed an unpaid army of brand advocates – get your customers to do the work for you. Invest in advocacy programs that scale. You can never hire enough community managers to respond to your customers;

5. Invest in scalable systems like SCRM and SMMS (social media management systems);

6. Learn to measure using the right ROI.

You can find Jeremiah on Twitter at @jowyang

Le Web 2010 liveblogging: Dave McClure, 500 startups and global web trends

Dave McClure, who describes himself as Startup Investor and Troublemaker is the founder of 500startups.com – an internet startup and seed fund and incubator program in Mountain View, CA. Dave has been geeking out in Silicon Valley for over twenty years, and has worked with companies such as PayPal, Mint, Founders Fund, Facebook, LinkedIn, SlideShare, Twilio, Simply Hired, O’Reilly Media, Intel, & Microsoft.

Dave talks about global trends on the web. Accoring to him there are more and more old people and young people online nowadays. There is also more bandwidth and more video online and a growth of Global languages (there are more than 1 billion Mandarin and English speakers and more than 500 million speakers of Spanish, Hindi, Arabic and Portuguese). This means that you can build projects for your local market in one of these languages that appeal to all the world.

Another obvious trend accoring to Dave is the smart device proliferation – phone, tablet, TV, console, etc – as well as the acceleration of global payment and e-commerce. On the other hand product development and customer acquisition have more and more reduced costs.

Dave’s advice is to dominate your local/native market first or to move so that your local market is bigger (China, US).

Dave recommends a few books – “Spent: Sex, evolution and human behavior” by Geoffrey Miller, “Influence: the psychology of persuasion” by Robert Cialdini and “Understanding comics: the invisible art” by Scott McCloud.

Dave’s opinion is that you don’t need to be in Silicon Valley, but Silicon Valley needs to be in you wherever you are in the world.

The main conclusion of Dave’s presentation was: Start local, hustle global.

Le Web 2010 liveblogging: Start-up Competition results

The prize for virality goes to paper.li – a startup that organizes links shared on Twitter and Facebook into an easy to read newspaper-style format.

The prize for technology goes to Waze – a social mobile application providing free turn-by-turn navigation based on the live conditions of the road.

The prize for originality goes to Super Marmite

The Startup Audience Choice Award goes to City M – a car-sharing application

Apparently caffeine together with enthusiasm fuels startups as the main sponsor of the competition was Nespresso. Congratulations to everyone!

Le Web 2010 liveblogging: Evernote & changing the world

One of the most inspiring talks this morning at Le Web was Loic’s chat with Phil Libin, Evernote CEO. Although the talk belonged to the “Money Talks” session, Phil’s main theme was that that you should not follow the money. What Phil advised entrepreneurs was to search for an idea that could save humanity or change the world and build upon it.

Phil’s presentation was entitled “From a Simple Idea to a Global Success” and this is exactly what he thinks was the reason behind Evernote’s success – a very simple idea. The company came from 2 teams that came together in 2007 and launched a service in the summer of 2008, 2 and a half years ago.

The company has definitely become a global success as Evernote has just passed 5 million registered users a few weeks ago and gains around 18000 users every day. One of their highest growth rates is in Spain and Libin stated that they have no idea why are that he is planning a visit there. This growth was organic they didn’t do any SEO or advertising. As far as revenues are concerned, Evernote gets around 160,000 premium users. I really liked Phil Libin’s open attitude towards sharing company information. The reason behind this openness is probably exactly what he shared: “If you think of all the things that can kill your startup at every point in time, competition is actually not on top of the list. We don’t think about what other people are doing, we just try to do what we do best”.

Evernote is a proof of the freemium model at work – Phil Libin’s philosophy is that “people pay for what they love. So the easiest way to get 1 million people to pay is to get 1 million people to fall in love with you. If people know that they can leave when they want they will probably stay with you for the rest of their lives”.

Agreeing with the previous speaker, Alexander Tamas from DST International, Phil stated that from his point of view, “the worst reason to start a company is to make money. You’d better get a job. You have to love your idea and wanting to save humanity or to want to change the world is a much better reason”. “Starting a company is a bad way to make money,” he added. “On average, it’s a terrible way to make money. But if you want to save humanity from boredom or mediocrity or from the city of Paris shutting down from an inch of snow, then start a business.”

Le Web 2010 liveblogging: DST International is looking for 1 billion $ star companies

The “Money Talks” session continued with Loic Le Meur’s conversation with Alexander Tamas, Partner at DST International. DST is originated from Russia and grew out of the social networking company Mail.ru. At some point DST started making international investments and Facebook was their first international investment. They invested more than 500 million $ in Facebook overall.

Before investing in Facebook, DST owned and ran a social network in Russia. Russia was leading as far as social networking was concerned – from the first day the people in Russia are coming online they have social networks and social networks were number 1 or number 2 websites in Russia. In all the other parts of the world people started using internet with email and social networking was more like an add-on. So overall the dynamics in Russia were different and social networking was for them a very profitable business. They soon realized that it was only a matter of time for Facebook to become really large worldwide.

Mailru is the biggest tech IPO in Europe – 8 billion $ valuation at the present moment. Tamas’s advice is that ”You should go public when it makes sense for the company not because you want to earn more cash”.

DST invested about 150 million dollars in Zynga but they didn’t agree to disclose at what valuation.

As far as Groupon is concerned, according to Tamas the Groupon management team realises that they have quite a business going on so they are not very keen on selling it. Tamas compared Groupon and businesses to books – some books last for generations and Alexander Tamas thinks Facebook, Zynga and Groupon are the kind of companies people will talk about in some years as well. Tamas says Groupon know they have something very special going on and they have the potential for a generation-defining business. Facebook, Groupon and Zynga are all long-term companies like classic novels and stars in the astronomical sense

Tamas’s mantra seems to be “don’t sell early, keep growing”. According to him DST are seeking companies with tremendous growth minimum 1 billion $ valuation and a strong growth outlook. In Europe there are companies who have an exit plan in the business plan presentation even if they haven’t started yet which to Tamas seems funny and a mistake.

According to Tamas, the chance to build something meaningful is a once in a lifetime opportunity “No exit money can pay for the fact that one can build something special, something significant!”.DST is not an early-stage investment company, they are a very small company and cannot afford early-stage. According to the DST International partner Foursquare has a tremendous amount of potential ahead of it but it’s still a bit early.