Tag Archives: katy turner

Katy Turner: You’ve got a great app, now all you need are customers

Katy Turner from Eden Ventures spoke at How To Web 2010 about the importance of customer development in a successful start-up and about what you need to do in order to get customers.

In her presenation Katy compared startups to coThe main ideas of Katy’s presentation were:

  • The marketplace is crowded so making an impact is critical;
  • You need more than technology in order to build a fan base;
  • You should try to get the audience dancing and delight your customers throughout their experience;
  • Construct personas of 3 or 4 of your target audience representative members and try to find out as many insights about them as possible;
  • Image and a strong brand can set you apart;
  • You shouldn’t push technology but rather try to focus on real user benefits;
  • You should remember to monitor and measure your audience and its reactions from the beginning.

The How To Web 2010 official video is here!

Location doesn’t matter anymore. And this also applies to web entrepreneurs. Eastern Europe’s got the skills, energy and opportunities to make web things happen. Eastern Europe’s got web talent and guys like the Slovenian Httpool, the Estonian Skype, the Romanian Interakt and Gecad,  the Czech NetBeans and GoodData and the Seedcamp winners Zemanta, CodilityErplyUberVU, Brainient have already proved this. How To Web 2010 will give the Eastern European web entrepreneurs the change to also make the right connections in order to achieve their goals.

Check out the How To Web 2010 official video below and make sure you get your ticket for the conference. See you at How To Web 2010 on the 3rd and 4th of November!

Registrations for Startup Challenge 2010 are now open!

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Think you have the next big idea and just need a little bit of help getting started? Then How To Web is challenging you to a Startup Challenge for East European fame. Any startup from anywhere in the world can enter the competition and prove to us that their idea is the one that will rock the web in 2011.

As of today, startups from all over the world can submit their start-up information and elevator pitch to our Startup Challenge competition. In order to enter the competition startups should have less than 2 years of activity, target a global or international market and shouldn’t have raised any VC funding until the present moment. Our professional jury will decide which 6 of the startups will be finalists of the competition. The 6 finalists will have the chance to present their pitch at the How To Web 2010 Conference and will receive:

  • one free conference ticket and 50% discount for the second ticket (125 EUR, including VAT);
  • a 5 minute presentation of their new product or service for free to the 500 Internet professionals who are attending the How To Web 2010 conference on the main stage;
  • a dedicated space, situated in the Startup Challenge Area, where they can present his product or service to all attendees;
  • individual mentoring discussions with all the members of the jury, for getting feedback and improving their product or service.

At the end of the two conference days, 3 of the 6 Startup Challenge finalists will be awarded based on the jury’s and attendees’ evaluation. The winners will be promoted via How to Web’s official social media channels and get a great pack of rewards (soon to be announced).

More details regarding the competition you can find here on the Startup Challenge official page.

The deadline for registration is 10th of October 2010. So hurry up! Don’t hesitate to notify all startups you think deserve the opportunity to pitch on-stage at How To Web 2010 and the attention that comes with it.

How To Web 2010 launch

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Bucharest, 27th of July 2010. Today the How To Web 2010 conference – the most important entrepreneurship and web technology event in Eastern Europe – was launched at the Bucharest Hubb. The conference will take place on the 3rd and 4th of November 2010 at the Intercontinental Hotel in Bucharest.

The website of the How To Web 2010 Conference was also launched today and it will soon contain all the necessary information regarding the conference, schedule, speakers and registration.