Tag Archives: funding

Katy Turner: You’ve got a great app, now all you need are customers

Katy Turner from Eden Ventures spoke at How To Web 2010 about the importance of customer development in a successful start-up and about what you need to do in order to get customers.

In her presenation Katy compared startups to coThe main ideas of Katy’s presentation were:

  • The marketplace is crowded so making an impact is critical;
  • You need more than technology in order to build a fan base;
  • You should try to get the audience dancing and delight your customers throughout their experience;
  • Construct personas of 3 or 4 of your target audience representative members and try to find out as many insights about them as possible;
  • Image and a strong brand can set you apart;
  • You shouldn’t push technology but rather try to focus on real user benefits;
  • You should remember to monitor and measure your audience and its reactions from the beginning.

Christopher Grew thinks Eastern Europe’s got a lot of web potential

During Seedcamp Week 2010 we also had the opportunity to interview another one of our main speakers: Christopher Grew, partner at Orrick. Chris told us that he thinks Eastern Europe has got a lot of web business potential and that he is looking forward to meeting Eastern Europe entrepreneurs at How To Web 2010. During his presentation at the conference, Chris Grew will explain to you how to ensure that you and your technology business are suitable for investment in a few easy steps.

Should you keep your day job? – Pros & Cons

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Some say that entrepreneurshp is synonym with following your dream and passion. Entrepreneurs should therefore be risk-takers who believe in something and want to change the world and make things happen. And therefore they should quit their day job, take a risk and start bootstrapping in order to make their start-up successful. However there are other more moderate advisers who will tell you that moonlighting (keeping your day job and working part-time during your spare time for your business) is an even better idea for starters. So, which one will you take? Bootstrapping or moonlighting? This is definitely a tough question for most entrepreneurs in their early days. Here are some pros and cons for moonlighting.

Romanian entrepreneur Emi Gal featured in Financial Times

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Romanian 24-year-old entrepreneur, Emi Gal – the founder of the Seedcamp Week 2009 winner, Brainient – was featured in Financial Times in an article written by Bob Sherwood. Financial Times presents Brainient as a forefront of an emerging trend for young, ambitious entrepreneurs from Eastern Europe countries that choose more and more often to locate their start-up in the UK.

Promising EE start-ups are coming to London

The article‘s main goal is that of proving that more and more Eastern Europe startups are turning to United Kingdom in order to help their business grow faster and to have access to London’s network of investors and advisers. Alex  van Someren, UKTI global entrepreneur programme dealmaker, stated for Financial times that “there is a notable pipeline of promising start-ups coming to London from countries such as Estonia, Poland, Hungary, Slovenia, Romania and Lithuania“. The article presents UK as a financial hub having a great concentration of financial expertise and institutional investors and as a great opportunity for technology startups in Eastern Europe.

So Financial Times seems to agree that Eastern Europe’s got web talent, right?!

10 basic tips for better bootstrapping

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If you just started up your business and have no initial funding other than your and your partners’ sweat equity and some investment from your family or friends, then you’re probably trying to build a business that pays for itself every day. You’re practically bootstrapping – starting up on a shoestring. In order to help you we’ve gathered a few expert advice from other successful entrepreneurs and have come up with a list of the most important 10 that we hope will prove useful for you.