Past articles

HTW2011 videos: Panel – Financing your business: the good, the bad and the ugly


How to Web 2011 included a panel focused on financing, named Financing your business: the good, the bad and the ugly. It was moderated by Ivan Brezak, founder and editor in chief of Netokracija. The guests of the panel were Sitar Teli – investment manager at DHTV, Dan Lupu – investment director at Intel Capital, Mihai SfintescuRead on →

November 30, 2011 by no comments

HTW 2011 speakers list adds financing specialists and representatives of the most important European startup accelerators

The How to Web 2011 conference adds top professionals on financing, investments and representatives of the most important European web startups accelerators to the international speakers list. This year’s edition expects 750 Eastern Europe attendees and will be covering all the main steps in developing a technology business. The conference will be held in Bucharest, Read on →

October 4, 2011 by no comments

123contactform – what changed after the first angel investment?

123contactform is a Romanian start-up which offers the possibility to create personalized online forms. The start-up has managed to attract angel-investor Adrian Gheara‘s attention after last year’s How to Web conference.

We thought we’d do a follow-up with them and see how things are going after almost a year since the pair up. So we had a chat with Florin Cornianu, one of the founders of 123contactform.

HTW: What makes 123contactform successful? How does it attract clients?
Florin Cornianu: It’s simple. That’s our philosophy.  It doesn’t matter if you need a simple contact form or a complicated order form with payment integration that is linked to SalesForce. Read on →

August 9, 2011 by no comments

balance

Tips for valuating your start-up

The Valuation question is a question every entrepreneur eagerly expects and fears at the same time. It is a stamp of worth on what you worked so hard to create. It is The question, the  one you’ve been waiting for all along and still the one you’re never sure how to answer. And in case you’re not yet an entrepreneur you may have still wondered about how these billion dollar valuations are made and how experts come up with the huge figures. If you are nodding right now, then this article is for you. However, if you expect this article to give you some exact straightforward answer then you’d better stop reading. We are not going to give you the exact long formulas used by financial experts and investors valuating your company. What we are going to give you in this article are a few tips that can help you get a more clear image about the valuation your startup will receive when discussing with a potential investor.

Read on →

February 15, 2011 by 1 comment

Katy Turner: You’ve got a great app, now all you need are customers

Katy Turner from Eden Ventures spoke at How To Web 2010 about the importance of customer development in a successful start-up and about what you need to do in order to get customers.

In her presenation Katy compared startups to coThe main ideas of Katy’s presentation were:

  • The marketplace is crowded so making an impact is critical;
  • You need more than technology in order to build a fan base;
  • You should try to get the audience dancing and delight your customers throughout their experience;
  • Construct personas of 3 or 4 of your target audience representative members and try to find out as many insights about them as possible;
  • Image and a strong brand can set you apart;
  • You shouldn’t push technology but rather try to focus on real user benefits;
  • You should remember to monitor and measure your audience and its reactions from the beginning.

November 15, 2010 by no comments