Eric Wahlforss, co-founder and CTO of SoundCloud, held a talk at How to Web 2011 named Bootstrapping – The ride from zero to hundreds of apps and millions of users. His talk focused on detailing the way SoundCloud develops its API. He described some key steps in developing an API that will indeed be used by the community and drawed attention to some mistakes that could be done along the way.

During the Q&A session, he discussed the advantages and disadvantages of having an API and talked about the attitude that the major music labels have towards delivering audio content through APIs.