Reshma Sohoni, the Seedcamp CEO, opened the second day of the How To Web 2010 edition. Her presentation was entitled “European Entrepreneurs – the recipe for success”.

In her presentation, Reshma spoke about the Seedcamp micro-fund and program for entrepreneurs and shared some DOs and DON’Ts for European startups.

DOs:

- be commercial, not just techie;

- be assertive, positive, optimistic about your product;

- be awesome at helping start-ups as you are;

- be open to going where the opportunities are

DON’Ts:

- be afraid to think big

- be apologetic for being from Eastern Europe

- be secretive about your idea

- talk to good people

- use smaller markets as excuse.

The 3 very important elements for a start-up from Reshma’s point of view are Passion, Customer Thinking and Execution.

You can find Reshma’s presentation below: